Out of Home is a strong proposition for brands, as it has the ability to deliver our advertisers’ media objectives, from brand building to activation, and whether complementing or competing with other media channels. It’s the perfect Platform for Brands.
But we’re more than a media owner. We continually invest in projects to find new and interesting ways to continue to make the Outdoor media a Platform for Good, since we believe we have a responsibility to serve our communities and make a positive contribution to society.
To do so we want to make Scandinavian cities livelier, more enjoyable, and sustainable, not least for the people who live in the cities. Therefore, we are proud to partnering with Copenhagen 2021 to support the rainbow family and diversity in our cities.
World Pride’s campaign #YouAreIncluded will be visible for millions of people all around Denmark and in Malmö on more than 300 digital advertising screens during World Pride 2021. This to spread the important messages and to reach people who can’t attend to the physical events. A countdown to World Pride 2021 will kick start the campaign to attract even more attention and interest.
Want to join the campaign? Share what #YouAreIncluded means to you and help shine a light on the situation for the LGBT+ people across the world. Join the campaign here.