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Copenhagen Airport Play

Digital premium advertising networks that create both coverage and impact when travelers arrive, stay, and depart from the airport. This format encourages dynamic advertising with relevant messages that increase the probability of capturing the interest of the target group.

We offer four different packages in the Play network, which are divided according to the format of the digital screens and where they are located at the airport; Play Adshel Arrival, Play Adshel Departure, Play Billboard Departure and Play Spectacular. Sold both as packages and individual locations. 

 

Read more about the different packages below:  

Media Packages 

Play Spectacular

The ideal impact-network if you want to create impact on the entire or selected parts of the target groups journey throughout the airport. 

Airport Map: View the location here.

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Info about the package 

  • Network with premium digital Spectacular-screens that create powerful impact with big formats.  
  • The target group will be exposed to the network through the entire airport – The arrivals, before and after security, in shopping, – and dining area, at SAS Lounge and upon returning.  
  • It is possible to buy the entire package or to select specific locations, e.g., SAS Lounge. 

Digital surfaces

7

Weeks

1

OTS

860.000

  • Digital surfaces: Number of screens the packages contains.
  • Week: Number of week/weeks the package consist of.
  • Contacts: Number of contacts that will be exposed to your message*.

*Contacts are estimated OTS based on PAX figures aggregated from individual screen/gate levels, 2019.


Play Billboard Arrival

The ideal network if you want to reach all passengers that arrives by plane at the airport – both tourists and locals. 

 Airport Map: View the location here.

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Info about the package

  • Network with premium digital billboard-screens, that reaches the target group after their arrival and throughout the airport. (15,1 Mio. Arrivals pr. Year, CPH Airport 2019)  
  • The target group will be exposed to the network throughout the airport from arrival to baggage claim. Especially in the baggage claim area.  
  • Offers high frequency and long dwell time  
  • Delivers exceptional long dwell time in baggage claim area. 55% of all passengers have checked-in baggage.  

Digital surfaces

61

Weeks

1

OTS

3 mio.

  • Digital surfaces: Number of screens the packages contains. 
  • Week: Number of week/weeks the package consist of. 
  • Contacts: Number of contacts that will be exposed to your message*. 

*Contacts are estimated OTS based on PAX figures aggregated from individual screen/gate levels, 2019.


Play Billboard Departure

The ideal network if you wish to reach all passengers who stay at or depart from the airport

Airport Map: View the location here.

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Info about the package

  • Network with premium digital Adshel-screens that reaches all passengers who depart from the airport. (15,1 Mio. A year depart from the airport, CPH Airport 2019).  
  • The target group will be exposed to the network before and after security at Gate C and close to stores such as Tax Free and the exclusive shopping-area.  
  • Offers high frequency and long dwell time. The travelers spend an average of 1-2,5 hours at the airport. 
  • Incites for dynamic campaigns.  
  • It is possible to buy the entire package or to select specific locations – before security, after security, shopping or gate – and thereby specify your message according to the mindset of your target group.  

Digital surfaces

26

Weeks

1

OTS

950.000

  • Digital surfaces: Number of screens the packages contains. 
  • Week: Number of week/weeks the package consist of. 
  • Contacts: Number of contacts that will be exposed to your message*. 

*Contacts are estimated OTS based on PAX figures aggregated from individual screen/gate levels, 2019.


Play Adshel Departure

The ideal network if you wish to reach all passengers who stay at or depart from the airport

 Airport Map: View the location here.

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Info about the package

  • Network with premium digital Adshel-screens that reaches all passengers who depart from the airport. (15,1 Mio. A year depart from the airport, CPH Airport 2019).  
  • The target group will be exposed to the network before and after security at Gate C and close to stores such as Tax Free and the exclusive shopping-area.  
  • Offers high frequency and long dwell time. The travelers spend an average of 1-2,5 hours at the airport. 
  • Incites for dynamic campaigns.  
  • It is possible to buy the entire package or to select specific locations – before security, after security, shopping or gate – and thereby specify your message according to the mindset of your target group.  

Digital surfaces

57

Weeks

1

OTS

2,4 mio.

  • Digital surfaces: Number of screens the packages contains. 
  • Week: Number of week/weeks the package consist of. 
  • Contacts: Number of contacts that will be exposed to your message*. 

*Contacts are estimated OTS based on PAX figures aggregated from individual screen/gate levels, 2019.


Contact

Hugo Gerthofer

Sales Manager Airport

Ann Laybourn

Key Account Manager Airport

Mette Bjergager Niklasson

International Key Account Manager Airport

Call us

On +45 3644 0244. Or send an email to kundeservice@clearchannel.dk